The IntArah Group is committed to the success, marketing and promotion of the Arabian horse. Owned by partners Luciano Cury, Mario Zerlotti and Cindy McGown, the IntArah Group shares a desire and mission to once again celebrate the excitement and economic benefit of high-end auctions where breeders and buyers can expect to find the very best the breed has to offer. The Group anticipates the IntArah Auctions will soon be recognized as a place where members of the Arabian community can participate in an event that will encourage the success, the energy and the glamour of the great auction sales of the 70’s and 80’s.
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In 2011 The IntArah Group introduced the premier event and first of its kind, ‘The Dream Embryo Auction’, in Brazil. There were 35 consignments consisting of the finest unborn foals in the world. The live auction garnered over 1.9 million dollars in sales. Those in attendance will attest that the event was everything it had promised to be, elegantly designed with fine linens, beautiful lighting, excellent food and a spectacular opening with an IMax style video presentation. It was impossible to not be stimulated by the powerful sound and beautiful visual display of creation presented in the video. It was then that the IntArah Group fully understood that the ‘Dream Embryo Auction’, was an idea and concept that could succeed worldwide.
The concept of the embryo auction is easily explained; the goal is to offer for sale unborn foals, also known as embryos that are of the finest bloodlines available in today’s market. The sires and dams of these foals will be many of the most successful Arabian mares and stallions in the World. The opportunity to purchase an unborn foal out of a mare that many breeders could only dream of owning, was the inspiration for the title, ‘Dream Embryo Auction’. Embryo sales have been quite successful in the private market for several years. The IntArah Group is motivated to providing that dream opportunity to the Arabian horse community in an elegant, tasteful and exciting setting and believe that by doing so, the market will be once again ignited and inviting to those who seek the elegant lifestyle offered by the Arabian horse.
Every detail has been considered in both the process of consignment and the purchasing of these unborn foals. Careful consideration has been placed, practiced and confirmed to ensure both the buyer and the seller are not only satisfied but encouraged to participate again.
What makes the IntArah Dream Embryo Auction so unique and a one of a kind event in the Arabian horse industry is that it is, in fact, a "Buyer" and "Seller" risk auction.
The IntArah Group salutes the consignors, the successful bidders and the Arabian community for making The IntArah Dream Embryo Auction one of the most exciting events of the year.