The IntArah Group is committed to the success, marketing and promotion of the Arabian horse. Owned by partners Luciano Cury, Mario Zerlotti and Cindy Mcgown, the IntArah Group shares a desire and mission to once again celebrate the excitement and economic benefit of high end auctions where breeders and buyers can expect to find the very best the breed has to offer.

We thank the following members of the Arabian Horse community for their support of IntArah. 

"Attending IntArah was very inspiring for me and my family, as people who were fairly new to the industry, and it allowed us to get a true feel for the enthusiasm involved in this amazing breed. This auction opens the gates of opportunity for both new and experienced breeders alike, bringing us all together in the glamorous city of Las Vegas. Keep it up!"

Dr. Billa Sandhu - Sandhu Arabians

“IntArah almost got me a divorce, when I couldn’t resist bidding on an embryo being carried by Shanghai’s mother, Salymah EA, “the Pride of Spain” — & Stu had to write a check. But this incredible opportunity led to adventure travel when our beautiful FILLY was born at Equus Arabians in Barcelona, joyous new friendships, and entry into the Arabian community in Europe. Where else but IntArah do you enjoy the chance to get yourself in trouble like this?”

Carol & Stu Nierenberg

“Both Kim and I are excited about IntArah 2019. It is a world class staple in this industry that brings equal opportunity to every Arabian horse enthusiast. By utilizing IntArah’s combined industry knowledge and worldwide relationships, the IntArah executives pair only the elite and/or proven producing and unreachable matriarchs with hand-picked world class sires to create extremely rare unborn foals that have the potential to catapult anyone to a world championship! Looking back to when we began our Arabian horse breeding journey, IntArah is one of the best places on earth to dream, bid and then compete. Winning a chunk of $77,777 ain't so bad either!”

Joe Orr - Rose City Arabians

"North Arabians was excited to participate in the second IntArah Embryo Auction during the 11th AHBA Breeders World Cup Show at the South Point Hotel in Las Vegas in 2015. The first IntArah Auction was very successful, featuring embryos out of some of the greatest mares in the Arabian breed. Plans for this year's event appear to be equally exciting and we are sure it will provide a unique opportunity to bid on embryos not normally available. This year's AHBA Breeders World Cup show is clearly a “must attend” event for all serious Arabian breeders."

Bob & Dixie North - North Arabians


“The IntArah Auction allows opportunities to purchase a world-class embryo that you could only dream about, all within an exciting, informative and enthusiastic setting. This year adds another level of excitement with previous auction foals competing for a chance to win some serious cash. The IntArah Auction is truly amazing and something we have been so pleased to be part of.”

Helen Hardwick

The 2017 Intarah auction was a gamechanger for our farm.  At the time, we were restarting our breeding program and were searching for high-quality bloodlines that would benefit our farm for years to come.  The $77,777 jackpot class and the insured lots lowered the risk and encouraged us to pull the trigger.  We purchased 4 embryos that night and are thrilled with the results!

Steve Poore - Orrion Farms

"Glitz, glamour and excitement are words synonymous with not only Vegas, but also with the IntArah Auction.  How fitting it is that for those willing to take the risk, the gamble of purchasing an unborn embryo just might result in a future star of the Arabian breed.  IntArah allows breeders to “roll the dice” with an embryo from carefully selected mares that have been paired with world-class stallions.  Few events in the Arabian world create such a buzz for horse breeders and enthusiasts alike.

The IntArah Group is comprised of individuals of whom my trust and confidence has never wavered.  I feel comfortable aligning myself and my clients with them because I know that everything will be run perfectly and that we will be treated with class and dignity."

Blake Skole

“We are excited to participate in the IntArah Embryo Sale this year. They provide the best opportunity today to market embryos by bringing buyer and seller together.  They have established 
a world reputation for integrity, hard work and most importantly, results!”

Mike Weinstein - Psynergy Enterprise Developments, LLC

"As breeders of the Arabian horse, we love the excitement and challenge of each new generation we create. The Intarah Auction adds a new depth to this enthusiasm. Now each of us has an opportunity to dream about an exciting new prospect, originating from one of the time honored matriarchs of our breed. As a participant in the first auction as a buyer, I felt it was one of the most exciting auctions I had ever attended. The mare and stallion combinations presented opportunities to the breeding programs of other great Arabian breeders. I also appreciated the respectful way I was treated as a buyer. The unique offerings, consignees, and international flair, all added to the festivities. I expect no less from this  current auction."

Larry Jerome - Jerland Farms

"The IntArah Auction will provide breeders a rare opportunity to purchase offspring, sired by the leading sires of the world, from some of the most decorated mares in the world, in terms of their production record, mares that have already secured their place in the history books as consistent breeding horses. In my opinion, the IntArah Auction represents equal opportunity for the breeder (seller) and the buyer. - A very important and needed ingredient in successful horse marketing. Janene and I have consigned our absolute best."

Bob Boggs - Midwest Station I

“The IntArah Auction is one of the breed’s most important events. Auctions like IntArah are important because they set public benchmark pricing and stimulate our market. IntArah is always an exciting event to attend and a great opportunity to buy! Its team is to be applauded for the class, style, integrity and accountability with which the auction is executed.”

Jeff Sloan - Aria International

“It’s the first time Arabian Soul will be involved in supporting the IntArah Auction, as we strongly believe in the passion of the Arabian horse, always looking for a way to help; adding some charity spirit. We are always in to help, to achieve memories, letting our stamp of AS be seen as one of the brands committed to horses around the world!”

Rodrigo Gonzalez - Arabian Soul Ltd.

“When I think of the IntArah Auction, a quote comes to mind, ‘Perfection is not attainable, but if we chase perfection, we can catch excellence.’ The consignments at this year’s IntArah Auction personify the pursuit of excellence.”

Michael Byatt - Michael Byatt Arabians

“As I walked into the 2015 IntArah auction in Las Vegas, I immediately recognized the positive energy in the room. It seemed that enthusiasm towards commerce in the Arabian horse scene was alive and well. Upon completion of the auction, my gut reaction was confirmed with the results. IntArah is clearly an effective and exciting avenue to take when you want to buy or sell a “top shelf” horse!”

Andrew Sellman

“We have had great success with the purchase of our embryo from the IntArah Auction.  If there is a horse, embryo, or breeding that you would like to buy, I would highly recommend you purchase from the IntArah Auction.”

Maureen Grossman

"The IntArah Auction is a fantastic event. We have attended and participated in all of these auctions. We love the concept of bidding on embryos from our industry’s most coveted mares bred by leading sires. Mares that money cannot buy. The idea that you are bidding with your imagination ... unclouded and nonjudgmental of the foal. This IntArah auction is not for the faint of heart, for the organizers, the breeders or the bidders. It is a great evening and a great event."

Murray Popplewell - Rae-Dawn Arabians

"I have always believed that the magic in a breeding program is the mares. The IntArah Embryo auction delivers opportunities toArabian breeders like no other event in the world. In fact, it is the world’s top embryo auction. IntArah makes available, million dollar producing mares to allow breeders to tap into bloodlines they may never have the opportunity to own. Even the Las Vegas setting is perfect. Several successful bidders will win big Saturday, April 13th."

Doug Leadley

“I just wanted to shoot you an email to say what a fantastic night Saturday was with the auction. Our clients we brought over (first time to the USA looking for horses) are soooo thrilled with their purchase. It really was a dream come true for them! It was all ran so professionally--a brilliant night.”

Kate Dertell - Future Farms Australia

“The IntArah Auction is a very interesting concept that's new and progressive and hopefully, will further develop itself over the years to come. There are so many options and directions to further this, and it would certainly be interesting to attach a futurity auction class to it, for the lots sold. I failed to be a winning bidder at the last auction in Vegas, but hope that this time there is something to our liking and we succeed! We are looking forward to all the different kinds of initiatives to further develop the Arabian horse breed.”

Bart Van Buggenhout - Aljassimya Farm

“The IntArah Auction is on my list as of one of the best events I have seen produced in the United States in a long time. When my mother and I participated in the last event, it reminded us of the great Lasma Auctions from the early 80’s. The energy was just amazing and it was an exciting night to be a part of. We look forward to consigning an embryo and working with the IntArah Group.”

Lara Ames - Cedar Ridge Arabians & Arabian Horse Times 

"Where better than Las Vegas can you experience the energy and excitement of the incredible Arabian breed than during the awesome IntArah Dream Embryo Auction. Not only has the IntArah Auction been instrumental in bringing together some of today’s most influential bloodlines but they accomplish it in true Vegas style! Foxbriar Arabians is beyond excited to participate in such a prestigious event and are grateful for the professionalism and competence we have been provided."

Marlene Rieder - Foxbriar Arabians

"I was impressed with the IntArah Auction in 2017. The evening was exciting and the lots were high quality, providing buyers with incredible opportunities.  I'm excited to participate in the 2019 IntArah Auction. It is a unique chance for someone to attain the unattainable from Om El Arab."

Janina Merz - Om El Arab

"I have been participating in this amazing auction since the beginning. I believe it is a unique opportunity for breeders around the world to attain exceptional crossings.

The IntArah team always chooses the best in the industry, and the atmosphere and excitement of this auction is incredible. From what I'm seeing of this year's, it’s going to be the best one yet! I am really looking forward to it."

Rodolfo Guzzo

"Since the establishment of the IntArah Dream Embryo Auction, I have been overwhelmed by the success and growth the auction has seen over the years.

As an equine reproduction specialist, I have been able to see the auction from a different view. I have the honor of being able to work with some of the most important Arabian stallions and mares in the industry today. The trust that Arabian horse breeders put in me to produce their next big star is what gave me the vision to start this one-of-a-kind event years ago. I wanted to give Arabian breeders everywhere a chance to own some of the best genetics available to the world of Arabian horses, and I knew I could do just that with the mares that were coming thru my facility.

The Lot options have grown since the first IntArah Auction, all while still only offering the best of the best! I never imagined that this event would evolve into such a large gathering of friends, breeders and clients from all over the world, who all come together in beautiful Las Vegas for one night, to not only have the chance to purchase proven genetics, but to also bring together our community to share our common love for the Arabian horse."

Mario Zerlotti - IntArah Auction

"The IntArah Dream Embryo Auction is just that; what we breeders dream of from a breeding perspective and becomes available in a magical, exciting event in one of the most exciting cities in the world, Las Vegas.

As a breeder and lover of the Arabian horse, the IntArah Dream Embryo Auction has always been an exciting event that I have participated in as a bidder since its inception. It is the place to buy today's best of the best in the Arabian breed. Many of the crosses offered are not available anywhere but in this auction, and I love the prospect of incorporating these lines into Royal Arabians' breeding program. 

As a partner in the company, I am proud that IntArah will only accept breeding crosses of significance, and works very hard to ensure both the consignor and the bidders are happy with their involvement. We strive to ensure we exceed the expectations of both parties and operate with integrity and honesty. The creation of the IntArah Jackpot Class during the 2017 IntArah Dream Embryo Auction was a great facet to add to the excitement. It is one of the largest jackpots to be won in the halter industry, and it is held and presented at one of the most exciting shows in the world, The Arabian Breeders World Cup. I look forward to seeing the outcome of the 2017 auction in this year’s IntArah Jackpot Class and wish all the participants in the class the best of luck for the $77,777.77 prize money!"

Cindy McGown - IntArah Auction

"For me, the vision of IntArah when it was created and established in 2011, was to bring together the world's dreams and what dreams are made of.

THE INTARAH AUCTION is the BIGGEST EXAMPLE of HOW IT IS POSSIBLE to turn your wildest dreams into reality.

The IntArah Dream Embryo Auction is so unique in that it exemplifies exceptional breeding programs from around the world and those individuals who led them to reach the significance that they are today and beyond.

But, the most magical of it all is that on one night, all together, years of dreams, past, present and future, will carry on with us for the rest of our lives in the Arabian horse breed."

Luciano Curry – IntArah Auction